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Planned Giving

Your support of WQED Multimedia provides critical funding for the quality programming and services you and your family enjoy. Help ensure that WQED's programming and services will be available for future generations by including WQED Multimedia in your estate plan, stock divestments, or investments. Your gift can be directed to WQED tv13, WQED fm89.3 or to where it is needed most.

When you remember WQED Multimedia in your estate plan, you will be recognized as a member of our Legacy Society, a recognition society to honor those who provide for WQED Multimedia through a bequest or other planned giving vehicle.

Bequests to WQED Multimedia are easy to make. You can designate your bequest for a specific purpose, or allow us to use your gift where it is most needed (unrestricted). We are happy to work with you and your attorney to determine the best way to achieve your philanthropic goals. Everyone should have a will regardless of age or wealth. Additionally, there are tax advantages to bequeathing a gift to WQED Multimedia, a 501(c) (3) organization. Help us to serve future generations to come - invest in the future of our community by remembering WQED Multimedia in your estate plan.

Gifts of Stock
If you have highly appreciated stock that you have owned for more than one year, you may find that a gift of stock is more cost-effective than giving cash. First, by contributing the stock, you save the capital gains tax you would otherwise be subject to if the stock were sold. Second, you are entitled to an income tax charitable deduction for the full market value of the stock on the date of your gift.

Example: Jessica purchased stock ABC a few years ago for $10,000. The stock is currently valued at $20,000. She contributes the stock to WQED Multimedia, a 501(c) (3) organization. Jessica not only avoids paying any capital gains on the increased value of the stock (in this case, $10,000) but she is also entitled to claim the full market value of the stock as a tax deduction - $20,000. As with any gift to WQED Multimedia, you may direct your support to fund WQED tv13 and/or WQED fm89.3, or allow us to use your gift where it is most needed. There are several quick and easy ways to make a gift of stock to WQED Multimedia.

If you or someone you know have questions or would like to become a member of the Legacy Society, please contact Kristine A. Masta at 412-622-1381.


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WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213

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