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Deborah L. Acklin
President and Chief Executive Officer, WQED Multimedia

Deborah L. AcklinDeborah Acklin is president and chief executive officer of WQED Multimedia, the nation's first community-owned public media company, also known worldwide as "Mister Rogers' station".

Ms. Acklin has served in multiple executive roles in public broadcasting, the cable television industry, and commercial broadcasting. At WQED Multimedia, she manages or has managed the operations, strategies, and fundraising to create original multi-platform content distributed across three television channels, three radio signals, an interactive Web-based learning channel, an interactive global media distribution portal, an education department, a publishing division, and PBS, NPR and their member stations.

Her tenure includes many achievements, including two consecutive Mid-Atlantic Emmy Awards for Station Excellence, given by the National Academy of Television Arts and Sciences to a general manager of a commercial or public television station in Pennsylvania, Delaware, West Virginia and New Jersey. She also helped launch the first public television channel in Bermuda (CTV).

Ms. Acklin's own work has been honored with many awards including: a national Emmy award nomination for a documentary about the legendary Mister Rogers; seven Emmy awards (Mid-Atlantic); a CINE Golden Eagle; The Gabriel Award from the Catholic Communicators Conference; the Pearl Award from the descendants of the Warner Brothers; a film award from the Daughters of the American Revolution (DAR); Associated Press honors for Best Newscast; the YWCA Tribute to Women Award in Arts and Culture; and an Outstanding Women in Science Award from the Women & Girls' Foundation.

Ms. Acklin is a sought-after speaker and frequent guest on radio and television programs, including Charlie Rose. She is active in the community on a variety of board and advisory boards including: The Pittsburgh Cultural Trust; The Three Rivers Arts Festival; Carlow University; The Steeltown Entertainment Project; The Winchester-Thurston School; and The University of Pittsburgh Institute of Politics. She holds a B.A. from Duquesne University and attended Harvard Business School where she completed the prestigious Advanced Management Program.

Darryl Ford Williams
Vice President of Content, WQED Multimedia

Darryl Ford Williams Darryl Ford Williams is the Vice President of Content for WQED Multimedia responsible for television, radio, interactive & education. She oversees the creation, development, production and delivery of all new and existing local, national, international and syndicated programming on all media platforms for WQED.

Prior to her arrival at WQED in December of 2004, she was the sole proprietor of the 15-year-old Ford-Williams Agency. Based in Pittsburgh, which was one of the first companies in the nation to focus on minority recruiting for major market television stations. She was also a sought-after speaker on issues related to minorities in the broadcast industry.

She has extensive background as a television news producer and news manager including responsibilities as managing site producer for CBS News in its coverage of September 11 at the Pennsylvania crash site of United Flight 93; coordinating producer for ABCTV’s Good Morning America; executive producer at WJLA-TV in Washington, DC; and news producer at WBAL-TV in Baltimore and KDKA-TV in Pittsburgh.

In addition to her broadcast career, Ms. Ford Williams developed, wrote, produced and directed media campaigns and visual communications for business, political, educational and philanthropic entities and was a noted production management consultant to broadcast groups and television network affiliates across the nation.

Ms. Ford Williams’ work was recognized with many awards throughout her career, including Emmy® Awards for The Combat Zone, produced for WJLA-TV in Washington, DC, WQED’s “On Q Special Report: RX for a Healthier Community” and numerous Emmy nominations. She has been honored by the Easter Seals Society, International Association of Business Communicators, and the Pennsylvania Association of Broadcasters.

Active in the community, she has served on such boards and committees as the Mayor’s Commission on Families; Urban Youth Action; the Pittsburgh Film Office; Pittsburgh Ballet Theater; Shady Side Academy; Program to Aid Citizen Enterprise, ASSET, Inc and she serves as an External Advisor to the University of Pittsburgh Clinical and Translational Science Institute. She is a member of the African American Chamber of Commerce of Western Pennsylvania; and the Pittsburgh chapters of Links, Inc. & Northeasterners. She is a graduate of Boston College with a BA/BS in Speech Arts.

Lilli Mosco
Vice President of Development and Membership, WQED Multimedia

Lilli Mosco is Vice President of Development and Membership at WQED Multimedia, a position she has held since January 2000. She is responsible for WQED’s Membership Department; Development Department, which includes major, mid-level and planned giving, and the Foundations and Government Grants Department.

Under Ms. Mosco’s tenure, WQED instituted a series of affinity clubs, including the WQED History Club, WQED Cooks Club, and WQED Presents Club.

She also instituted The Producer’s Society, one of the system’s first mid-level giving programs to provide personalized service to mid-level donors and to bridge the gap between transactional and philanthropic giving.

The start of her career at WQED began in 1990 and she left in 1995 to become Manager of Individual Gifts for Magee Womens Hospital Health Foundation, and returned to WQED in 1997 to become Director of Development. Prior to WQED, she worked for the City of Pittsburgh in labor relations.

Ms. Mosco has been a presenter on various fundraising topics at several PBS Development Conferences and has served on the PBS Development Advisory Committee.

A Pittsburgh native, Ms. Mosco lives in Shaler.

Contact WQED

WQED Multimedia
4802 Fifth Avenue
Pittsburgh PA 15213

Customer Service:

Call 412-622-1300 to be directed to a specific department or person.


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WQED Multimedia is an equal opportunity employer. WQED offers a competitive salary, comprehensive benefits and a comfortable work environment.

WQED Multimedia treats applicants and volunteers without regard to their race, or color, ancestry, national origin, age, sex, disability, marital staus or veteran status.


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WQED is proud to partner with Highmark Blue Cross Blue Shield to cover important health topics. "Living With Mental Illness" explores diagnosis, treatment and ending the stigma associated with behavioral health issues. The "Men & Cancer" and "Women & Cancer" series reports on early detection and the latest treatment of cancers most commonly associated with men and women.


  • WQED first told her story in "Portraits for the Home Front." Now the legacy of Elizabeth Black continues in a new documentary.