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underwriting and sponsorship opportunities

WQED fm89.3 offers underwriting messages in :15 lengths, which can appear before, during, or following programs. They are sold like commercial radio buys: Underwriters select daypart, frequency and flight length. Packages are available to maximize your investment and target specific audience segments.

WQED fm89.3 is unique... and uniquely valuable to its underwriters. It serves a very loyal, supportive, and attractive demographic that businesses cannot target with such concentration through any other media. Only 12 percent of the American public fit the profile of the public radio audience whose income, education, social and intellectual resources surpass all others:

On WQED fm89.3 you reach them en masse, from rising young professionals to vibrant, involved seniors:

Hosts with a Dedicated Following, Messages the Audience Really Hears
WQED fm89.3 announcers aren't just voices - many are musicians themselves, and all are trusted music authorities. Listeners pay close attention to our hosts and programs. They return often to escape the noise and stress of life, and savor intelligent company and great music in an uncluttered environment - where your message stands out and is not lost amidst morning zoo antics or 20 minutes-an-hour of commercials.

Quality Fine Arts with Local Focus and International Reach
Culture lovers appreciate the rich array of world-renowned performers and quality arts and entertainment in Pittsburgh and the surrounding area. And they prefer businesses that support public radio to those who don't. WQED fm89.3 associates underwriters with the highest quality local, national and international programming:

Over the past dozen years, WQED fm89.3 has won the New York Festivals Radio Award, two Gabriel Awards, six AIR Awards, ten Pennsylvania Association of Broadcasters Awards, The Ed King Memorial Award, six Golden Quill Awards, and national ACE Award honors for creative excellence in fundraising.

Over Thirty Years of Unique Community Service
WQED fm89.3 has been able to serve the community's cultural interests since 1973 because our listeners are deeply involved with the station. They support it generously, and make a point to frequent businesses that underwrite our programming. They prefer this civic responsibility, and the quality of your products and services, to sales and gimmicks because price is of less concern to this prime demographic.


Kweilin Nassar
Director of Broadcast Underwriting
Phone: 412-622-6421
or email

featured specials

featured specials

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featured specials

WQED is proud to partner with Highmark Blue Cross Blue Shield to cover important health topics. "Living With Mental Illness" explores diagnosis, treatment and ending the stigma associated with behavioral health issues. The "Men & Cancer" and "Women & Cancer" series reports on early detection and the latest treatment of cancers most commonly associated with men and women.


  • WQED first told her story in "Portraits for the Home Front." Now the legacy of Elizabeth Black continues in a new documentary.