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Classical WQED-FM 89.3 has been ranked the fourth most listened-to noncommercial classical radio station in the country by market share.


Station also averaging a younger listening audience

PITTSBURGH – Classical WQED-FM 89.3 has been ranked the fourth most listened-to noncommercial classical radio station in the country by market share.* The rankings are from the December 2010 report from Arbitron, which measures station audiences around the country.

In December 2010, WQED-FM 89.3 ranked fourth nationwide, leaping from a 1.4 share in November, to a 2.1 share of all radio listening in Pittsburgh. Pittsburgh is the 25th largest radio market in the country.

WQED-FM 89.3 shares top tier ranking with prestigious public radio stations in major markets, including: WETA/Washington DC (Market #9), which recently gained audience when commercial classical WGMS changed format; KQAC/Portland, Oregon (Market #23); and KUSC/Los Angeles (Market #2), which recently gained audience when commercial classical KMZT changed format. WQED-FM 89.3 tied with two other noncommercial stations for the fourth highest ranking: WCRB/Boston (Market #10); and KVOD/Denver (Market #20).

“This ranking is a testament to the devotion that the local classical music audience has for WQED-FM,” said Deborah L. Acklin, President and Chief Executive Officer of WQED Multimedia.

“With a lineup of hosts and talent who celebrate local music, arts and culture, WQED-FM is an indispensable part of life for thousands in our community. From live broadcasts to exposure for small arts organizations, WQED-FM fills a critical need that raises the quality of life in our region.”

"A strong WQED helps make a strong arts community," added Susan Johnson, Executive Director of WQED-FM 89.3. "Increased classical listening means increased music education and appreciation. And it’s a strong business indicator that WQED-FM has tightened its belt, met annual fundraising goals with fewer on-air pledge days in a recession, and outperformed bigger stations with bigger budgets in bigger markets."

Classical WQED-FM 89.3 paced ahead of leading stations in larger cities including WNYC/New York and WFMT/Chicago; as well as stations in the sun belt senior destination markets of Miami and Phoenix; and KSJN/Minneapolis, which played 24/7 Christmas music beginning December 1.

WQED-FM 89.3's audience is also gaining younger listeners. A six-month average shows about three quarters of weekly listeners are under 65, about 54% are between 35 and 64, and 20 to 25% are under 35.*

* Produced by Radio Research Consortium from copyrighted Arbitron data, Pittsburgh Metro, July - December 2010, Mon-Sun, 6a-12m, weekly persons 6+ and average quarter hour shares

WQED Pittsburgh, honored with the 2007 and 2006 Mid-Atlantic Emmy® Award for Station Excellence, was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQEX-TV (A ShopNBC affiliate); Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; local and national television and radio productions; WQED Interactive (www.wqed.org); and The WQED Education Department.

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WQED Pittsburgh
4802 Fifth Avenue
Pittsburgh, PA 15213


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George Hazimanolis
Senior Director of
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Maria Pisano
Marketing Associate


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