PBS KIDS PROGRAMS TOP CHARTS, 125 NEW EPISODES TO AIR ON WQED-TV THIS YEAR
PBS KIDS PROGRAMS TOP CHARTS, 125 NEW EPISODES
TO AIR ON WQED-TV THIS YEAR
PITTSBURGH – With literacy and science curriculum-based series leading the charge, WQED has had a banner year in children’s programming and its outreach efforts in the early childhood community. Nationally, PBS KIDS programming overall was up 33% for the current season (September 20, 2010-July 31, 2011) among kids 4-8, and up 17% with kids 2-5. And locally, we’ve launched www.iqzoo.org, a new club (iQ Kids), hosted events with great characters like Buddy the Dinosaur, Curious George and Cat in the Hat, and fielded almost a 1000 entries in the PBS Kids GO! Writers Contest.
“WQED is proud of the success of our early childhood programming, which is at the core of our mission to provide educational resources to children throughout Southwestern Pennsylvania,” said Jennifer Stancil, Executive Director of Educational Partnerships. “Our goal is to provide high quality content that is both educational and engaging, to help build the early skills children need as they prepare for elementary school.”
Recent ratings demonstrate that parents are turning to WQED to be a resource to help their kids build critical skills, especially during the summer months when kids are out of school and at a greater risk for learning loss. In July, the literacy series SUPER WHY took the number one spot nationally for both female heads of household, and – for the first time – for kids 2-5.
And WQED’s continued focus on STEM education – science, technology, engineering and math – is also proving to resonate with viewers, with STEM-focused series CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and DINOSAUR TRAIN ranking third, fifth, and sixth among 2-5-year-olds, respectively, in July.
WQED offered families content not only on-air, but also online and on the ground to help kids maintain critical skills over the summer. After distributing hundreds of “summer work books” and The Electric Company kits at Library Extravaganza, WQED welcomed back kids at “Kindergarten Here I Come” and at the Carnegie Museum of Natural History, with the world premiere of Dinosaur Train Big City.
Building on the success of the past several months, WQED will continue to bring trendsetting content to our region this fall for both kids and their caregivers. With over 125 new episodes of PBS KIDS series scheduled for the next twelve months, WQED will continue to delight families in the coming season. Among the highlights are new seasons of CURIOUS GEORGE, SUPER WHY and SESAME STREET this September, and ARTHUR in October. Themed weeks from fan favorites including WILD KRATTS and THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! will also air this fall. More information on the fall season is available on WQED’s website at www.wqed.org/edu as well as WQED EDU’s Facebook and Twitter pages.
About WQED PITTSBURGH
WQED Pittsburgh has a proud history of honors, including 121 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; local and national television and radio productions; WQED Interactive (www.wqed.org); and The WQED Education Department.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
Ratings Source: Nielsen NPower national program ratings for PBS KIDS properties and select cable networks (Cartoon Network, Disney Channel, The Hub, Nickelodeon, and Nick Jr.), 9/20/2010-7/31/2011.
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