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"Green" Pledge Drive Planned at WQED-FM 89.3
WQED-FM 89.3 will hold its first-ever Green Pledge Drive May 26 through June 2, 2009.


Trees will be planted for each donation to radio station

PITTSBURGH – Becoming a member of Classical WQED-FM 89.3 can help preserve and renew the environment. WQED-FM will hold its first-ever Green Pledge Drive May 26 through June 2.

In a new partnership, the Pennsylvania Department of Conservation and Natural Resources (DCNR) and WQED will offer tree plantings as donor gifts to contribute to Pennsylvania’s TreeVitalize initiative during the station’s membership drive.

For each $75 donation to WQED-FM, two trees will be planted - one by WQED-FM and the other by the DCNR. The trees will be planted as a streamside buffer in Allegheny County to help with runoff, improve the quality of the water, and make the area even more beautiful for future generations. With an increase in donation to $365, one large tree will be planted at the same site. Donors will be notified when their trees are to be planted and invited to attend the planting. The Green Drive will also feature signature WQED eco-totes as thank-you gifts to members who want to use fewer paper and plastic bags at the store, and WQED aluminum water bottles for those concerned about plastic bottle waste.

WQED-FM’s Green Pledge Drive will also nurture perennial membership in the listener-supported station. By cultivating “Sustainer Memberships” – perpetual automatic monthly contributions – the public radio station hopes to sow sustainability in years to come, through ongoing support from those who’ve made up their minds to support the noncommercial programming as long as they listen to it. Sustainer Memberships reduce repeated paper billing, which saves trees and member dollars for programming.

Additionally, the WQED-FM website will be “green-themed” throughout the pledge drive.

“Giving during the Green Pledge Drive is a great way to support classical public radio and help the environment at the same time,” said Susan Johnson, Executive Director of WQED-FM. “In addition to valuing and supporting the arts, QED 89-3 listeners also care about the environment.”

In response to alarming tree loss in cities and towns, DCNR created the TreeVitalize program in 2004 to help restore tree cover across the commonwealth. The public-private partnership teaches people about tree planting as a way to become environmentally active, and helps local governments revitalize their communities by restoring tree cover.

“We are excited to work with our local partners, WQED and its listeners to improve the quality of life in Pittsburgh and the surrounding area by planting trees,” DCNR Acting Secretary John Quigley said. “Establishing partnerships is a vital step toward reaching DCNR’s goal for the program, planting one million trees statewide by 2012.”

“To support the statewide goal, TreeVitalize Pittsburgh set its own - to plant 20,000 trees throughout the greater Pittsburgh area within the same time period,” said Marijke Hecht, TreeVitalize Director. “Planting trees in our region will help to improve our quality of life and the environment.”

TreeVitalize Pittsburgh is a joint project of DCNR, the Western Pennsylvania Conservancy, Allegheny County, The City of Pittsburgh and Friends of the Pittsburgh Urban Forest. DCNR will work with the TreeVitalize partners to coordinate planting and continued maintenance of the site.

For more information on Pennsylvania’s TreeVitalize program, visit www.treevitalize.netPittsburgh’s TreeVitalize regional goals and program details, visit www.treevitalizepgh.org.. For more information on

WQED Pittsburgh, honored with the 2007 and 2006 Mid-Atlantic Emmy® Award for Station Excellence, was founded in 1954 as the nation’s first community-supported broadcaster. WQED creates, produces and distributes quality programs, products and services to engage, inform, educate and entertain the public within its community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQEX-TV (A ShopNBC affiliate); WQED-FM 89.3/Pittsburgh; WQEJ-FM 89.7/Johnstown; a publishing division that includes PITTSBURGH MAGAZINE; local and national television and radio productions; WQED Interactive (www.wqed.org); and The WQED Education Department.

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Pittsburgh, PA 15213


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