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PITTSBURGH – WQED Multimedia today honored James E. Rohr with the inaugural Changing Lives Award at the annual meeting of its board of directors. Mr. Rohr is Executive Chairman of The PNC Financial Services group. The award is bestowed upon a person in recognition of their contributions toward changing lives in the community and exemplifies WQED’s mission of education and lifelong learning for children, families and caregivers.

“Jim Rohr is a banker by trade and a humanitarian at heart,” said Debra L. Caplan, Chair of the WQED Multimedia Board of Directors. “While running one of the nation’s largest banks, he established PNC Grow Up Great, a philanthropic initiative about the importance of preparing children for school. WQED’s work in early childhood education and programming for children and families also has the same mission. Both PNC and WQED seek to improve the educational attainment of children and prepare them to become productive members of society. His impact can also be been seen on the Pittsburgh skyline and in the neighborhoods and communities of western Pennsylvania.”

“Jim has been a friend to Pittsburgh and to WQED,” said Deborah L. Acklin, President and Chief Executive Officer of WQED Multimedia. “PNC’s support of WQED includes major current funding for our new national PBS production on the life and work of Pittsburgh playwright August Wilson and support of programming to celebrate producer Rick Sebak’s 25th anniversary at WQED, as well as a historical retrospective program of WQED.”

The Changing Lives Award presented to Mr. Rohr at the WQED annual meeting is a piece by nationally-known glass artist Ron Desmett, who is also a painter and works in mixed media. His wife and business partner, Kathleen Mulcahy, is also a nationally-acclaimed glass artist and a WQED Honor Board member.

WQED Pittsburgh has a proud history of honors, including 140 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. WQED changes lives by creating and sharing outstanding public media that educates, entertains, and inspires. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online at www.wqed.org/fm; local and national television and radio productions; WQED Interactive (www.wqed.org) and iQ: smartmedia, WQED’s Educational initiative (www.wqed.org/edu).

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