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WQED RELEASES BENCHMARK RESEARCH FINDINGS ON LEARNING AND PARENTING WITH 21ST CENTURY DIGITAL MEDIA AND TECHNOLOGY
Parent Institute to Launch in January 2013 with series of six broadcasts on WQED-TV

FOR IMMEDIATE RELEASE:
August 27, 2012

CONTACT:
George Hazimanolis
412-622-1366
ghazimanolis@wqed.org

WQED RELEASES BENCHMARK RESEARCH FINDINGS
ON LEARNING AND PARENTING WITH 21st CENTURY
DIGITAL MEDIA AND TECHNOLOGY
Parent Institute to launch January 2013 with series of six broadcasts on WQED-TV

PITTSBURGH— WQED’s initiative iQsmartparent was the impetus for a benchmark study recently conducted by CAMPOS, Inc. to identify how digital media and technology products are used in the home by children ages two to 10 years old in southwestern Pennsylvania. The study also examined regional parents’ perceptions of how digital media and technology does and will impact their children’s development and success in a 21st century learning environment.

WQED’s initiative iQsmartparent creates an institute for parents that will empower them with new knowledge, tools, and abilities to raise their children with confidence in the face of the parenting challenges of our time with special emphasis on how the media intersects with parenting.

The research findings included:

Parenting with Digital Media
· In our region, 75% of the time children interact with digital media they are with or near their parents.
· Parents change devices for different types of learning and employ restrictive rules for use, although the rules don’t vary for different types of devices.
· Local parents value digital media as essential for 21st century success in the workforce as well as for helping their child be “creative” and “curious” about learning.
· While most parents are comfortable identifying age-appropriate media content for their children, many lack confidence in finding high-quality educational media and technology resources on their own.

Learning with Digital Media
· The average southwestern Pennsylvania household has three digital devices beyond their TV. Children have broad access to digital media and technology, and access increases with age.
· Over 90% of parents say their child spends time with non-television digital media on a daily basis outside of school hours. Children in our region spend twice as much time with digital media on weekends than weekdays.
· The average child spends more time accessing content deemed by parents to be “entertaining” rather than “educational.” Time spent with digital media doubles from age three to age nine.
· In southwestern Pennsylvania, children’s participation in digitally based educational activities tends to be interactive, with gaming at the top of the list.
· The internet is by far the most frequently cited digital medium for participating in educational activities overall (television and DVDs excluded). However, other media were more commonly used for specific types of educational activities (such as e-readers for reading).

More than 500 families participated in the study, which took place between March and April 2012 in western Pennsylvania, northern West Virginia and eastern Ohio.

The public report is available for download at: http://www.wqed.org/smartparent.

WQED’s Response: Parent Institute
In response to these findings, WQED is launching the Parent Institute (which 86% of parents surveyed found to be an appealing concept) to build parents’ confidence with educational, 21st century media and expand their capacity for co-learning with their digitally savvy children. Through a series of six broadcasts and a robust online community, the Parent Institute will equip parents and caregivers with tools and resources to aid their understanding and use of digital media and technologies for learning.

“Parents in our region are raising a new generation of digital natives in a media-rich world. WQED is here to point them to the top experts on a wide variety of issues, from social media use to gaming and much more,” said Jennifer Stancil, WQED Executive Director of Educational Partnerships. “This research demonstrates an emergent need to provide guidance and resources for their children’s use of digital media and technology as a tool for learning. WQED, as the local PBS affiliate, has a reputation for being a top provider of educational media and this Parent Institute is an extension of our cutting-edge, free-access educational work.”

The Parent Institute broadcasts will premiere in February 2013 on WQED-TV. Subsequent broadcasts are scheduled for every other month through December 2013, for a total of six episodes.
To sign up for more information go to http://www.wqed.org/smartparent.

WQED Pittsburgh has a proud history of honors, including 128 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online at www.wqed.org/fm; local and national television and radio productions; WQED Interactive (www.wqed.org) and iQ: smartmedia, WQED’s Educational initiative (www.wqed.org/edu).


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CONTACT US

Address

WQED Pittsburgh
4802 Fifth Avenue
Pittsburgh, PA 15213

 

Key Contacts

George Hazimanolis
Senior Director of
Corporate Communications
412.622.1366
ghazimanolis@wqed.org

 

Maria Pisano
Marketing Associate
412-622-1459
mpisano@wqed.org

 

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