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WQED sells Pittsburgh Magazine


PITTSBURGH, PA – WQED Multimedia today announced it has sold Pittsburgh Magazine to WiesnerMedia, LLC of Greenwood Village, Colo. Pittsburgh Magazine is western Pennsylvania’s number one magazine, according to the 2008 Media Audit. Terms and conditions of the transaction are proprietary and confidential, but Pittsburgh Magazine will continue to operate in Pittsburgh.

Included in the sale are Pittsburgh Magazine’s annual City Guide, Home and Garden Magazine and Pittsburgh Weddings.

WiesnerMedia LLC is a full-service nationally recognized and award-winning media company, which includes publications and online products covering a variety of industries, including business, transportation, travel, higher education, the performing arts and energy.

“This is the first brick in the build-out of a regional media company, and Pittsburgh is the perfect place to start,” said Dan Wiesner, CEO of WiesnerMedia. “We look forward to working with Betsy Benson and her team to develop new products and services that entertain and inform our readers, advertisers and the community in general.”

Pittsburgh Magazine began in 1969 as “QED Renaissance,” a local WQED program guide/arts/culture guide. Throughout the decades that followed, it evolved into Pittsburgh’s number one city/regional publication.

Longtime publisher Betsy Benson will continue to run the local magazine and will retain most of its staff. The magazine was attractive to the buyers because of its high quality, and they plan no sweeping changes.

“Pittsburgh Magazine will continue to set the standard for success in the magazine publishing industry locally with the highest quality audience and product,” said Betsy Benson, publisher of Pittsburgh Magazine.

Readers of Pittsburgh Magazine should expect to see no changes in the magazine.

WQED will maintain a presence in every issue through its eight-page “On Air” section that focuses on WQED’s television, radio, web-based programming, and related community engagement activities. The purchase of Pittsburgh Magazine will also not affect WQED members who will continue to receive a yearly subscription to Pittsburgh Magazine for their yearly $40 and above donation to WQED. WQED and Pittsburgh Magazine will continue their partnership with future projects.

Pittsburgh Magazine was one of the last magazines published by a public broadcaster in the United States. WQED continued to publish Pittsburgh Magazine for more than 19 years after some of the larger markets – including Chicago, San Francisco and New York – sold their magazines.

George L. Miles, Jr.,. President and CEO of WQED Multimedia, extended best wishes from the entire WQED family to Dan Wiesner and his team. “This is an exciting time for WQED and the entire Pittsburgh community. WiesnerMedia is one of the country’s top publishing firms and an exceptional business that is community-minded and highly respected. Now, that business acumen is part of the Pittsburgh community. We welcome them to western Pennsylvania’s business landscape.”

Regarding the relationship of Pittsburgh Magazine and WQED, Miles added: “The purchase of Pittsburgh Magazine by this fine corporation now allows us at WQED – the country’s first community-supported broadcaster, the opportunity to focus on our core businesses: non-commercial educational television, classical radio, interactive media/website, Emmy-Award winning local production and programming, community engagement, and an education department focused on early childhood.

“For 40 years, Pittsburgh Magazine and its staff of highly talented women and men have been a part of our multimedia family,” Miles concluded. “Now it is time for the bar to be raised again and for Pittsburgh Magazine to reach a new prominence in the region and across the country. Dan Wiesner and his corporation are poised to do that successfully by adding Pittsburgh Magazine to its award-winning portfolio of publications.”

WQED Multimedia, honored with the 2007 & 2006 Mid-Atlantic Emmy Award for Station Excellence, produces, creates and distributes quality products, programs and services to engage, inform, educate and entertain the public within its community and around the world. It is the parent company of WQED-TV (PBS); WQED-HD; WQED: The Neighborhood Channel; WQED: The Create Channel; WQEX-TV (A Shop NBC affiliate); Classical WQED-FM89.3 Pittsburgh/WQEJ-FM89.7/Johnstown; local and national television and radio productions, WQED Interactive at www.wqed.org; and the WQED Education Department.

WiesnerMedia, founded in 1982, is a successful, Colorado-based media company focusing on business, city/regional, automobile and shelter magazine titles. ColoradoBiz (www.cobizmag.com) is the state’s 35-year-old publication serving business executives charged with leading companies’growth initiatives. Trucking Times (www.truckingtimes.com) serves retailers, warehouse distributors, jobbers and other industry observers in the light-truck and SUV accessory aftermarket. WiesnerMedia’s Custom Publishing division delivers high-end print and digital publications, custom websites, podcasts and communication campaigns for external clients. For more information, visit www.WiesnerMedia.com.

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WQED Pittsburgh
4802 Fifth Avenue
Pittsburgh, PA 15213


Key Contacts

George Hazimanolis
Senior Director of
Corporate Communications


Maria Pisano
Marketing Associate


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