Management

Deborah L. Acklin
President and Chief Executive Officer

Deborah Acklin is president and chief executive officer of WQED Multimedia, the nation's first community-owned public media company, also known worldwide as "Mister Rogers' station".

Ms. Acklin has served in multiple executive roles in public broadcasting, the cable television industry, and commercial broadcasting. At WQED Multimedia, she manages or has managed the operations, strategies, and fundraising to create original multi-platform content distributed across four television channels, three radio channels, an interactive web-based global media distribution portal, an education department, and PBS, NPR and their member stations.

Her tenure includes many achievements, including an unprecedented three Mid-Atlantic Emmy Awards for Station Excellence, given by the National Academy of Television Arts and Sciences to a general manager of a commercial or public television station in Pennsylvania, Delaware, West Virginia and New Jersey.

Having held several roles at WQED, Ms. Acklin returned to the company in 2002 after spending several years at the National Geographic Society where she was recruited to help launch the National Geographic Channel on cable and satellite television. In her role at National Geographic, Ms. Acklin produced more television hours than any other producer in the Society's long history.

Ms. Acklin also served as executive producer for The War That Made America, a four-hour, high-definition (HD), internationally-released docu-drama for PBS which focused on the French and Indian War. The War That Made America was broadcast in nearly 100 countries.

Ms. Acklin co-developed blockbuster music specials for PBS which to date have generated hundreds of millions of dollars for public television. She also oversaw production of WQED’s national documentaries for PBS, and has a long career in national and local journalism, public affairs programming, documentaries and magazine programs.

For public radio, Ms. Acklin guides WQED-FM 89.3, and its worldwide distribution on wqed.org and various web applications. WQED-FM is the producer, presenter and worldwide distributor of the internationally-acclaimed Pittsburgh Symphony Orchestra Radio Series, heard in more than 100 domestic markets and in 181 countries.

Lilli Mosco
Vice President of Development and Membership

Lilli Mosco is Vice President of Development and Membership at WQED Multimedia, a position she has held since January 2000. She is responsible for WQED’s Membership Department; Development Department, which includes major, mid-level and planned giving, and the Foundations and Government Grants Department.

Under Ms. Mosco’s tenure, WQED instituted a series of affinity clubs, including the WQED History Club, WQED Cooks Club, and WQED Presents Club.

She also instituted The Producer’s Society, one of the system’s first mid-level giving programs to provide personalized service to mid-level donors and to bridge the gap between transactional and philanthropic giving.

The start of her career at WQED began in 1990 and she left in 1995 to become Manager of Individual Gifts for Magee Womens Hospital Health Foundation, and returned to WQED in 1997 to become Director of Development. Prior to WQED, she worked for the City of Pittsburgh in labor relations.

Ms. Mosco has been a presenter on various fundraising topics at several PBS Development Conferences and has served on the PBS Development Advisory Committee.

A Pittsburgh native, Ms. Mosco lives in Shaler.

Mike Waruszewski
Chief Financial Officer

Mike Waruszewski is the Chief Financial Officer and member of the executive staff of WQED Multimedia. 

At WQED, he is responsible for compiling the annual company operating and capital budget, overseeing the annual audit process, cash flow, and compliance with FCC and CPB financial regulations, as well as facilities, information technology and human resources.   He is staff liaison with the WQED Board of Directors on all financial matters and reports to the Finance, Business and Operations Committee and Audit Committee on WQED’s financial structure. He serves on WQED’s Capital Needs Committee to plan and fund updates to WQED’s technical and broadcast capabilities and improvements to the WQED building and campus. 

He has more than 20 years of experience with progressive responsibilities in accounting, finance, business development, facilities and management.  He serves as a member of the PMBA Strategic Business & Planning Committee. 

Mr. Waruszewski is a graduate of the University of Pittsburgh at Johnstown where he earned a BS in Accounting.  Prior to rejoining WQED in 2013, he worked as a Business Line Controller and Vice President for the Bank of New York Mellon.

Mr. Waruszewski lives in Plum with his wife Barbara and their two children.